KIKKOMAN 2023 LIMITED EDITION BOTTLE

This label design made it to the final pitch stage for Kikkoman’s 2023 limited edition bottle, but sadly just missed out.

In Japanese kikko means turtle shell and man means 10,000. According to Japanese legend, turtles live to be 10,000 years old and are symbolic of happiness, success and longevity.

This project was created in collaboration with NOAH.